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Website Marketing 101
by: Scott Sedwick

When it comes to website marketing and promotions, you need to start here...

Every website, whether new, old, or just a thought needs to
consider the marketing that will be put that website in front
of it's targeted audience. Sounds easy huh? It just takes
time, perseverance, and the will to succeed! A budget will
help too!

The hardest part is sorting through all the crap that's available to (supposedly) help you. Yes, I said crap.

There is a mountain of businesses out there making incredible
claims about FREE traffic generation, FREE hits, Mega sales,
$20,000 in 3 hours,- or worse, for a small fee of $29.95 we
can... blah, blah, blah.

Save your money! I have spent enough for all of us.

Following through with our suggestions offers you the most
lucrative, ethical, and professional ways to achieve
substantial results and still sleep at night. No, you don't have to go for your wallet, I will tell you about these programs in this article (for no charge). A good education will assist you the most.

If you already have a website, we recommend a Website Analysis to point out any major areas for improvement.

Before You Build

1. Have a plan - Not just a good idea. Take your idea and
formulate a complete plan around your goals. Highlight any
USP's you may have.

2. Build Meta-tags into every category page! This is crucial
to targeted traffic success with the Directories and Search
Engines. You need to be found, not by your company name (only) but by "keywords" that the general public would use to find your type of business or service. DO NOT just pick any words, this is critical!

3. Use those keyword phrases throughout your site or particular page (use not abuse). Reinforce what topic you are addressing within that page(content).

4. Publish an article or newsletter that shows you are an
authority on the topics you cover (or try to sell). Just a
spiffy sales letter is not enough. This is also critical in
acquiring the email addresses of prospective customers.

5. Create some banner ads with impact for future partnership
advertising. You will use these on your site as well as banner
partners you can swap impressions with.

6. Begin considering what types of businesses or partners would or could compliment your offerings. Start a list.

7. Important: Create a budget for marketing your website.
Yes, there are many things that you can implement for free,
however, successful websites HAVE spent money wisely to get
them to where they are. Don't be fooled, you WILL spend
money on marketing your website - it could be potentially
more than what your website costs you to build. The verse
goes like this... "Build it and they won't come". You may
have already learned this, and that is why you're here. There
is much, much more, and we would be happy to help you, but this is a good start.

Good luck with your online business!

Written by and Copyright © Scott Sedwick
http://www.hyperformancemedia.com
ss@hyperformancemedia.com

Scott started Hyperformance Media in 1996. They began by building websites for SME, and has since changed to focus on successfully marketing websites in 1999, their core business. Prior to 1996, Scott was involved in computer hardware sales for over 23 years and brings a lot of his marketing expertise and contacts from that industry. We successfully achieve top (page one and two) organic ranking results for most any client. His professional and ethical approach has assisted in his recognition as a leader in this field. His website also provides education for businesses looking to do their website marketing and SEO campaigns in-house.

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Website Marketing 101 by: Scott Sedwick

Website Marketing 101
by: Scott Sedwick