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Tag, You're It ! (Or, How To Write Slogans)
by: Larry Johnson
3) Write down everything you can think of that relates to your business.
You may even start with a narrative description in paragraph form.
4) Now, make a list of the top 25 or 30 things that are important and
worth mentioning. Whittle that list down to 8 or 10 of the most important things
you wish to say.
Now eliminate repetition or things that are not really that necessary to your
product or service. Get your list of words or phrases down to 3 or 4 central elements.
5) Based on your final core selection, make up some phrasesthat will
serve as your taglines for consideration. Keep them short and use simple,
everyday language.
Which of these taglines would you remember best ? :
"Joe's auto repair shop, the lowest-prices and the best service"
OR
"Quality Care For Your Car !"
"The Best Tax Service Anywhere Around The Town !"
OR
"Your Tax Experts At Work !"
"Emergengy ambulance service available 24-hours a day"
OR
"When Minutes Count!"
Well, you get the idea!
Do some test marketing with your final two or three best
taglines. Discover the one that works best for you and
incorporate it into all of your promotional messages.
Remember, like any of life's endeavors, experience and
practice help to improve your skills level. If you want to
be a good writer, write a lot !
Best of luck in your promotional efforts.
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What's all this hype about links?
Series 01 Edition 01Hello and welcome to Technet's first of many in a series of reports on search engine optimization (SEO) and web site promotion and SEO News. Over the months, we will be covering. . .
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