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Optimizing Your Web Site 2
by: Viki Nygaard

In part one of our series, we discussed the all-important task of optimizing your Web site in order to obtain search engine placement. We'll continue now with strategies on submissions and maintenance.

Submission:

You've worked hard to optimize your Web site, now it's time to submit it to the engines.

It is important to note that the majority of the major search engines are now offering two forms of submission. For speedy results, you can pay a fee along with your submission. At this time, submission fees seem to be averaging around $200.00 US. Be aware that even though you are paying a fee, the search engine still expects your site to be optimized according to their standards. A fee will ensure a quick review of your Web site, but does not always ensure that you will receive any rankings of your Web site. Be sure to carefully read the information that is given and understand it before you submit your Web site in this manner. You can also do a submission to a search engine at no charge, but the results are often slow and there is no guarantee that your site will be indexed.

As with optimization of your Web site, you have several choices when it comes to submitting your Web site to the search engines. You can do it yourself by visiting the home page of each search engine, looking for submission information and following the instructions given.

You can use specialized software that will do all the work for you. Web Position Gold will submit your site to the major search engines with a single click. (Note that Web Position Gold does not submit to open directory services such as Yahoo Directory. Open directory services are reviewed by humans rather than computers and robots and require a rather lengthy submission application to be filled out.)

And finally, you can hire a Search Engine Specialist who provides this service in addition to optimization services.

Maintenance:

If several months have gone by and you do not have the rankings you desire, you will probably want to review your Web site and re-optimize it for the desired search engines. Criteria is constantly changing. That means that even though your Web site was optimized a few months ago, it might not be optimized today.

Once you have achieved your desired rankings, carefully watch them. Maintaining rankings is an ongoing process and sometimes, a full-time job! Once you have high rankings with a search engine it is recommended that you NOT make major changes to your home page. Also, don't panic if your rankings fall a few notches, often times they will climb again in the future.

When you develop a plan of action for your Web site, you can easily include search engines in the mix now that you know how to optimize, submit and maintain. Although it can take several months for engines to rank a site, with a little patience you might find yourself sitting at #1. Soon after, you'll see your hit counter spinning and the business heading your way!

Viki Nygaard is President of Mount Evans Designs specializing in professional Web design. For those businesses who insist on quality but must maintain a budget, visit http://www.mountevansdesigns.com today. You'll be thrilled with the exceptional designs and the affordable rates!

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Optimizing Your Web Site 2 by: Viki Nygaard

Optimizing Your Web Site 2
by: Viki Nygaard