|
RETURN TO SEO ARTICLES INDEX
Recommended Articles
Google
ranking w/o submitting to google
Optimize
during web design stage
Optimizing
your website (p1)
Optimizing
your website (p2)
Links
are good for business
Google
page listings
Robot.txt
file guide
Seo
- Boost your traffic
Optimizing
your adsense by user
Browse our
articles
|
How to select Keywords for Search Engine Optimisation
by: Evelyn Lim
Selecting the correct keywords can make or break your website. Potential customers search the web for desired sites, and if your website doesn’t have the keywords they’re looking for, they’ll miss you.
Determining keywords is an art; it’s best to work backwards. What would a customer search for if they were looking for your site? You literally have to put yourself in the consumer’s place and let go of your preconceived notions about what you think your keywords are. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words as well. This is called keyword optimization, or choosing the most searched keywords related to your content.
Spend some time listing all of the words and phrases that are related to your website content. Get ideas from everyone you can think of and list them all. Visit competitors’ sites and see what meta tags they use. After this research, you are ready to develop your own keyword phrases.
There are several sites designed to assist you in keyword optimization. Here are a few of the free ones:-
The Overture Keyword Tool (http://www.inventory.overture.com ) lists searches related to the keyword you provide. This took is great for expanding your list.
Wordtracker (http://www.wordtracker.com) helps identify keywords that will help your ranking on search engines. Wordtracker also gives you other keyword combinations that you may have overlooked.
The Keyword Tumbler (http://www.keywordtumbler.com) takes your existing keyword phrases and mixes it up to form new phrases and variations that you can include in your meta tags.
A great website is not so great if no one finds it. Remember to research your keywords carefully from the consumer’s viewpoint and then sit back and watch the traffic roll in!
|
| Evelyn Lim publishes a FREE and regular publication aimed at helping aspiring entrepreneurs start a home based business. She also hopes to equip her readers with skills on acquiring multiple sources of online income. To subscribe to her newsletter, please visit her website http://www.e-BizMap.com. |
Search Engine Optimization - Advice and Tactic
Unique content is King. Search engines love new, unique and updated content. If you produce new content at a rate of just one reasonably sized page per day and tied in with the other advice through. . .
Return To SEO Articles Index
Recommended Resources:
|
