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Are Meta Tags Really Dead? - Not According to Yahoo!
by: Mike Makler
Are Meta Tags Really Dead?
Right in their Guidelines Yahoo Tells You that Meta-Tags are Not
Totally Dead and Buried
(The Below Information was Taken Directly From the Yahoo Help
File
href="http://help.yahoo.com/help/us/ysearch/basics/basics-18.html">http://help.yahoo.com/help/us/ysearch/basics/basics-18.html)
Pages Yahoo! Wants Included in its Index
- Original and unique content of genuine value
- Pages designed primarily for humans, with search engine
considerations secondary
- Hyperlinks intended to help people find interesting, related
content, when applicable
- Metadata (including title and description) that accurately
describes the contents of a web page
- Good web design in general
Right
in their Guidelines Yahoo States "Metadata (including title and
description) that accurately describes the contents of a web page." By
Title MetaData they mean the text between the Tags in your HTML Page.
By Description Yahoo mean the actual Meta Tag Name="Description".
So Meta Data at least as Far as Yahoo is Concerned is Not Dead.
Let's Examine Some of the Key Points that Yahoo states are important in
their help file and see how we can employ some simple methods to meet
Yahoo's Guideline.
Original and unique content of genuine
value
Yahoo is looking for well written Keyword rich Content that has
useful information. Concentrate on 1 Keyword or Keyword Phrase
per Web Page. If You web Page is less then 500 Words use a
Keyword Density of about 2-3%. If your Web Page is Above 500
Words Use a Keyword Density of About 5%. Try to Keep your Web
Pages under 750 Words.
Pages designed primarily for humans,
with search engine considerations secondary
Yahoo and Google are working hard to get rid of those Robotic Page
Writers. Your pages should be fairly well written, It is OK to
Optimize for search engines as long as your content is Human Engineered
Well.
Hyperlinks intended to help people
find interesting, related content, when applicable
Try and have 3 or 4 Links to closely related Content. It is ok to
link to other web Pages within in your site but 1 or 2 external links
should be mixed in when Possible. Make sure you use your Keyword
or Phrase in the Anchor text for your Link.
Metadata (including title and
description) that accurately describes the contents of a web page
Your Title and Description Meta Data Should Accurately reflect
your web page Content. Every web page from your site should have
unique Title and Description Meta Data. Both Title and
description Meta Data should use Keywords and Keyword Phrases.
Don't use the same keyword or phrase directly next to each other.
Title Meta Data
Keep your Title less then 80 Characters if at all
possible. Place your Title Meta Data First. Place the exact
same Title at the very top of your Web Page Preferably inside the H1
Tag.
Description Meta Data
The Description Meta Tag should appear directly under the Title Meta
Data. Keep your Descriptions between 100 and 150 Characters if
possible. Your Keyword Density in your Description should be
about 10%. Make sure your Description accurately reflects your
web page. Where possible the text in your description Meta Data
should actually appear Word for Word near the Top of your Web
Page.
Power User Super Tip -
Where it fits use your description within h2 tags as a Sub Page Header
Directly under your title
Good web design in general
Books have been written about Web Design, Some key points is to
make sure your web sites is thematic and pages are related to each
other,. For every page you create to target a Keyword phrase have 3 or
more (as many as 10 related pages). Either add new pages once or
more a week or significantly change current pages. Make your Web
Pages easy to crawl. Have a well organized Drill Down Site
Map. As an Example if your Web Page is about Real Estate your
Site-Map may look something like this
- Real Estate Topics
- Buying a Home
- Your Perfect Neighborhood
- Finding a Lender
- Hidden Deals in those FSBOs (For Sale by Owner)
- Selling a Home
- Picking a Realtor
- Pricing your Home
- Get Your Home Ready for the Sale
- Investment Property
- Landlord Tenet relations
- ......
- Commercial Real Estate
- Vacation Property
- Retirement Homes
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members
Get Mike's Newsletter:
http://ewguru.com/newsletter
More Articles by Mike:
http://ewguru.com/tips
Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html
Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
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Ten Steps - Step 10: The Extras
Welcome to part ten in this search engine positioning series. Over the past nine weeks we have covered the nine fundamental steps to a proper search engine positioning campaign. From choosing keywo. . .
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